Tata Tea
Interactive
Anamorphic

Tata Tea Premier's "Desh Ke Dhaage" campaign features a remarkable 3D anamorphic installation that honours India's artisans and heritage. Combining storytelling with technology, Tata Consumer Products creates one of India's largest interactive installations. Commuters could engage with it by taking photos, receiving them via email. Puneet Das, President of Tata Consumer Products (India and South Asia), states that the campaign celebrates India's handloom legacy through seamless technology integration, resulting in a visually engaging, an emotionally resonant experience that bridges tradition and innovation.