Our Work
Ford Mustang Interactive Experience at Airport
Objective:
To announce the Mustang launch in India. Ford wanted to create an experience that demonstrates its legendary engine growl and power.
Idea:
At T3 terminal arrival, a large format video wall was converted into an Interactive Zone for the flyers and greets them will red Carpet. Customised Arduino Technology was specially created with: Air blower + Motion sensor + Sound As soon as any flyer passed by the screen the Digital sensor content gol activated..With gush of all and a growing sound. It's the real time feel of power when Mustang zooooms by you!! The interactive content had direct connect with the audience...
Result:
The placement of the media at the Airport was such that all arrival traffic had to cross the screen and experience the all-new FORD Mustang According to the customised Arduino programming data, over 9 Lacs commuters had interacted and experienced the Ford Mustang content over a period of 30 day Ford Mustang became the most-sold sports car in India.