MTV
#VoteBecauseYouCan

During India’s Election Time , MTV wanted to invite the millennials to come forward and caste their vote. We created a unique idea, for the citizens to pledge to vote in a unique platform at Bus shelters. A Voting meter was created which reacted with the total number of people Pledged to vote. Inside the bus shelter, the commuter can come and take unique Vote Selfies.

The normal selfies of the people were converted Into “Vote because you can” and the Image was instantly transformed into “word selfie”. The unique selfies were instantly displayed at the shelters. The commuters instantly posted it at their social media handles with the Hastag and a vote word selfie printout were handed over to them.